Your website is often the very first impression your business makes, and first impressions count. Choosing the right Showit template isn’t just about picking something that looks good. It’s about finding a design that feels true to your brand, resonates with your dream customers, and supports your business goals.

But with so many beautiful Showit templates out there, how do you know which one is right for you? Here’s a step-by-step guide to help you choose a Showit template that fits your unique brand style perfectly.

1. Get Clear on Your Brand Identity

Before you even look at templates, step back and really think about your brand identity. Your website should feel like an extension of your brand story, values and vision.

Ask yourself, what are your brand’s mission and core values? What three words best describe your brand style? Who is your ideal client and what design would appeal to them?

For example, if your brand is all about modern, high-end design, you’ll likely want a clean, minimalistic Showit template with refined typography and lots of white space. If your brand is more creative or bohemian, a template with layered textures, hand-drawn elements and rich colour palettes might resonate better.

Getting this clarity first will help you filter out templates that, while lovely, don’t truly represent who you are, making the whole process less overwhelming.

2. Identify The Key Features Your Website Needs

A gorgeous design is only part of what makes a Showit website effective. Think about what your business actually needs to connect with your clients and drive conversions.

Do you need:

• A built-in WordPress blog for sharing posts and improving SEO?
• Portfolio pages to showcase your work?
• Contact forms so potential clients can easily get in touch?
• An online shop or sales pages for digital products?
• FAQ sections to save time answering common questions?
  

Write a list of these essential features, then check whether the templates you’re considering include them (or could easily be customised to add them). This step will save you headaches later, and ensure your website is as functional as it is beautiful.

3. Prioritise A Seamless Mobile Experience

Today, over half of website traffic comes from mobile devices, so your Showit template needs to look stunning everywhere, not just on desktop.

Showit is brilliant because it lets you customise your mobile design separately, but it’s still important to choose a template built with mobile-first design in mind. 

When previewing templates, check if key messages and calls-to-action remain prominent on smaller screens. You want to make sure text is legible without pinching or zooming. You also want to ensure navigation feels intuitive and user-friendly.

A template might appear perfect on a large monitor but feel cramped or confusing on a phone. The best Showit templates deliver a consistently beautiful and user-friendly experience across all devices, helping you keep visitors engaged wherever they’re browsing.

4. Choose A Layout That Supports Your Content

Your website layout should highlight your best content and guide visitors towards taking action. Whether that’s booking a call, reading your blog, or purchasing a product.

Think about whether your site relies on stunning imagery, storytelling, or both, how you’d like people to move through your website, for example, do you want them to read your story on the homepage, explore services next, then visit the contact page?

Then consider the balance between visuals and copy, do you need space for in-depth explanations, or do you want bold, image-led sections?

For creative businesses like photographers or designers, image-led templates with large galleries can showcase your portfolio beautifully. For coaches or service providers, templates with space for storytelling, testimonials, and clear CTAs will likely work better.

5. Match The Template Style To Your Brand Aesthetic

Every template has its own personality, and it should feel aligned with yours. Consider, typography choices, colour palettes, graphic details. Ask yourself if the template instantly feels like your brand. 

For example, a clean, editorial template might feel perfect for a luxury brand, while a playful, colourful template could be ideal for a creative entrepreneur. 

Remember, you can always personalise fonts and colours later – but starting with a style that aligns with your brand makes the customisation process smoother and the final result more cohesive.

6. Consider How Easy It Is To Personalise Your Template

One of the biggest advantages of Showit is how easily you can personalise templates to reflect your unique brand style. But some templates offer more flexibility than others.

Personalisation goes beyond swapping out photos and text, it’s about creating a site that feels uniquely yours. At Field Digital, for instance, we offer template personalisation services that take a ready-made template and transform it into a completely bespoke website that feels aligned to your vision and brand identity.

7. Review real-life examples and demos

Before committing to a template, look at live demos and real client websites built using it. This helps you see how different businesses customise the same design, how flexible the layout is for different types of content and whether the template maintains its impact with different branding styles.

Seeing real-world examples can give you confidence in your choice, and spark ideas for how to make the template your own.

Your website isn’t just an online brochure, it’s your digital home and a key part of your marketing strategy. When you choose a Showit template, look for something that feels beautiful and strategic: a design that captures your unique style and helps convert visitors into clients.

At Field Digital, we specialise in template customisation and website personalisation, helping founders launch stunning, SEO-optimised websites that truly reflect who they are – without the overwhelm of DIY.

Feeling overwhelmed by choice? We get it, there are so many gorgeous Showit templates, and it can feel impossible to know which one truly fits your brand style and business goals.

That’s exactly why we created our Showit Template Quiz. In just a few minutes, you’ll answer a few fun questions about your brand style, your ideal clients, and what you want from your website. Then, we’ll instantly match you with the Showit template (or templates) that align perfectly with your vision.

Once you’ve found “the one”, our template personalisation service can then transform it into a completely unique website that feels tailor-made for your brand, without the stress of starting from scratch.

It’s quick, completely free, and designed to remove the guesswork, so you can feel confident choosing a template that looks stunning and supports your business goal.