If you’ve ever felt overwhelmed at the thought of building a full website with five or six different pages, you’re not alone. For new service providers, whether you’re a coach, therapist, virtual assistant, or wellness professional, creating a streamlined one-page website might be exactly what you need to launch confidently without getting stuck in the design rabbit hole.

But is a one-page website really enough?

Spoiler: yes – if it’s done right.

Why The One-Page Website Works (Especially When You’re Just Starting Out)

When you’re in the early stages of business, your main goal is to:

• Build credibility
• Share what you do clearly
• Get potential clients to reach out or book a call

A well-designed one-page website can help you do all of that without the pressure of writing endless content or managing lots of different pages.

Here’s why it works:

• Simple navigation keeps people focused on your message.
• Mobile-friendly layout (a must!) is easy to scroll and digest on any device.
• Quick setup helps you get online fast – so you can start attracting clients instead of waiting for “perfect.”

What to Include on a High-Converting One-Page Site

Even if it’s short and sweet, your website should still work hard for you.

These are the key sections we recommend:

1. Hero Section
   • A clear headline about who you help and how
   • A confident photo of you or a relevant visual
   • A strong call-to-action (e.g., “Book a Discovery Call”)
2. About You
   • A short, personable paragraph that builds trust and shares your “why”
3. Your Services
   • List your main offers, packages, or programs with a quick summary and pricing (if you’re comfortable)
4. Client Testimonials or Social Proof
   • Even just one or two builds credibility
5. Contact Section or Booking Link
   • Make it easy for people to take the next step
6. Optional: Lead Magnet or Freebie
   • A great way to grow your email list, even before you’re fully booked

When a One-Page Site Might Not Be Enough

As your business grows, you might need:

• A blog for content marketing
• A portfolio or case study section
• Multiple services with their own detailed pages

But if you’re in that sweet “just getting started” phase, or you’re offering one signature service, a one-page site is more than enough to start booking clients.

Pro Tip: Use a Strategic Template

If you’re going the one-page route, we recommend starting with a template that’s already designed for conversion – so you’re not just making something “pretty,” but something that works.

At Field Digital, we’ve designed one-page and full-site templates with service providers in mind, they’re minimal, modern, mobile-friendly, and easy to customize (no tech stress here ✌️).

Want help choosing one? Explore the one-page website templates here or reach out – we’re happy to point you in the right direction.