Elevated Website Design

6 Principles to Elevate Your Website Design

Most memorable online presences have started off as a lacklustre, outdated website. But we’re here to hep you also make those all important changes.

In 500 words you’ll understand exactly how to take your website from a simple digital portfolio to your hardest employee.

written by

Field Digital

Feb 21, 2024

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In this article, we’ll explore our six principles of elevated website design. Starting with understanding your audience, we’ll delve into their needs and desires, ensuring your design resonates seamlessly. Clear objectives and compelling calls-to-action will guide visitors purposefully through your site, while visual harmony and symmetry create an aesthetically pleasing layout.

Before diving into design elements, take a moment to understand your target audience. Identify your ideal customer, their needs, and why they are visiting your website. Tailoring your design to resonate with your audience is the first step in creating an elevated user experience.

Define clear objectives for your website. Whether it’s driving sales, capturing leads, or encouraging user interaction, a well-defined call-to-action (CTA) guides visitors seamlessly through your website. Make your objectives apparent, compelling, and easy to follow.

Utilise the power of visual harmony and symmetry to create a balanced, aesthetically pleasing layout. A clean design with well-organised content not only enhances the user experience but also contributes to a professional and polished appearance.

Maintain consistency in design elements across all pages of your website. Consistency reduces cognitive load on visitors and fosters a seamless navigation experience. Consider using the “Duplicate Page” option to replicate successful layouts and maintain a cohesive design.

Implement a limited colour palette and font selection that aligns with your brand identity. Striking the right balance prevents distractions and directs the user’s focus to the content that matters. Optimise your colour choices to resonate with your brand and evoke the desired emotional response from visitors.

White space is a powerful design element that contributes to a clean and uncluttered look. Embrace simplicity by incorporating ample white space around text and images. Too many design elements can be overwhelming, so follow the “Keep it Simple, Stupid (KISS)” principle to maintain a minimalist yet impactful design.

It’s pretty evident that the ‘juicy-ness’ of elevated website design lies in the delicate balance between functionality and aesthetics. By understanding your audience, setting clear objectives, and embracing principles of visual harmony, consistency, and simplicity, we’ve paved the way for your website to stand out online.

Remember, a website is not just a platform; it’s an immersive experience that resonates with users, guides them purposefully, and leaves a lasting impression.



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